What are BlueCycle Jeans?
Our Blue Cycle Jeans are developed and tested in the Los Angeles Jeans Innovation Center. They eliminate the need for large amounts of water and manual labor.
Water is reduced in the finishing process by up to 99%* using ozone-mist washing machines that use little water and instead use nanobubbles. Additionally, lasers are used to get the distressing look instead of sandpaper, which requires manual labor.
*Data is based on a comparison between Men's Regular Fit Jeans (68 Blue) 2017 and 2018 using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary between products. Not all jeans are blue cycle jeans.
Learn more.
See which Jeans are not Blue Cycle Jeans.
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BY CHAT